Balletto Vineyards, a family-owned, estate winery in Sonoma County, is proud to add Michael Longerbeam to its team. Michael joins as Direct to Consumer (DTC) Manager and brings a wealth of experience to the position, providing leadership in a full spectrum of marketing programs.
“We are thrilled to have Michael join Balletto Vineyards. He brings a wealth of knowledge and experience to our Direct to Consumer Department and the growth potential is endless. Our DTC program is such a vital part of our business and we look forward to introducing more wine lovers to Balletto”, says John Balletto, President & Founder of Balletto Vineyards.
Prior to joining Balletto’s team, Michael was with Dry Creek Vineyard as their Direct to Consumer Manager and also held a position as Direct Marketing Manager with Treasury Wine Estates.
Michael Longerbeam notes, “Balletto is already in a fantastic position to take advantage of Direct to Consumer programs. Their 100% estate grown wines and loyal customers are big advantages. I’m thrilled to join the team to further optimize and grow the crucial DTC business.”
Be the first to comment