Wente Vineyards, the longest continuously owned and operated family winery, and a company of many firsts throughout its 137-year history, nationally launches today an interactive home wine tasting feature with both Alexa and Google home devices. A wine industry first, this ability to experience a guided wine tasting with one’s smart device will bring the wine country experience straight to the home. Wente Vineyards has always thought in terms of bringing the family together through cookbooks, concerts, restaurants, tasting rooms and this opportunity is next level.
Wente Vineyards has a portfolio of “go to” wines accessible for a many wine lovers, which offers a unique position to bring the pleasure of learning about wine to many households. Particularly at time when education and e-learning are at an all-time high with online offerings of workouts, cooking, academia…a guided home wine tasting is an opportunity to make time for wine, connection, and learning.
Interested wine lovers can order wines by visiting www.wentevineyards.com or the experience landing page and receive a trio or six pack of current releases of Morning Fog Chardonnay, Riva Ranch Vineyard Chardonnay and Southern Hills Cabernet Sauvignon delivered to their home. Later in May, orders through Instacart and Drizly! can be activated using the smart home devices so that buying wine becomes a 1-step process. The experience includes a brief history of this storied winery along with tasting notes and a pacing that can be dictated by listeners.
The Wente family is known for an exceptional hospitality experience at their home vineyard in the historic Livermore Valley, and through experiencing this virtual tasting, one can taste and learn from the comfort and safety of one’s own kitchen, dining room or living room. Since the onset of the COVID crisis, 73 percent of consumers have turned more to their streaming devices, social channels and television to manage their boredom during social distancing (Note1), and since many are home cooks for the first time, learning about wine is complementary. To learn more about the ease of the interface, simply click here for more details.
Pricing is $60 plus tax for a trio of wines and a discounted $100 for six bottles, two of each designation representing a 20 percent discount along with a flat $10 rate for shipping. A great way to get the adults in the home learning and interacting, this experience can be dialed at one’s leisure. Wente Vineyards Vice President of Marketing and Head Storyteller Lisa Kalfus states, “The winery has had a historic set of firsts, first to varietally label wines in the 1930s, first to cultivate and distribute Chardonnay around the state at the turn of the century, first to bring enriching hospitality experiences to the winery visit, among the first to pilot a statewide sustainability certification, so offering a tasting via a technology that is in so many homes, makes complete sense as a next level evolution for us.”
Brand Manager and 5th generation family member, Aly Wente jumped at the chance to reach out more to her demographic as well as those of all generations who enjoy the smart devices in their homes. She states, “We are also finding ways to engage with wine lovers – most recently with our weekly Wine Wednesday experiences – and now we’re excited to bring the Wente wine tasting experiences to life in homes across the country through the app on Amazon Alexa and Google Home devices. This is also a natural extension of our #MakeTime movement that stands for what we care about in life and sharing the core belief of my family with wine lovers.” More about #MakeTime here.
Participants can tag @wente in their posts about their wine tasting experience on their social channels.
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