The COVID-19 pandemic has led many event organizers to potentially reach new audiences by going to virtual formats.
The 15th annual Kosher Food and Wine Experience hosted by Royal Wine Corp. (also known as Kedem) will be the latest wine-oriented event that people can attend in their bathrobes when it kicks off on Sunday, Feb. 21 at 5:30 p.m.
Jay Buschbaum, VP of Marketing and Wine Education for Royal Wine, said the virtual format would allow the KFWE to try new things.
“We spent quite a bit of time behind the scenes trying to figure out how to safely bring this experience to people while still capturing the essence of the show,” Buschbaum said. “Yes, things will be a little different this year, but the virtual format creates new opportunities. For instance, the more intimate setting means we can do a deeper dive into the wines, wineries, and winemaking process.”
There is no charge to attend the virtual event, although those attending were given the option to purchase tasting kits that include 25 100 mL samples of wine, recipes, a tasting guide and shopping lists.
With typically sold-to-capacity crowds, the annual KFWE is undisputedly among the hottest tickets in the kosher culinary world. These massive events in New York, California, Israel, Miami, and London attract thousands of restaurateurs, chefs, caterers, and foodies who wait all year to sample the latest and greatest in fine kosher wines and creative cuisine.
Program highlights include virtual guided wine tastings with Buschbaum; Erik Segelbaum, Food & Wine Magazine’s 2019 Sommelier of the Year; wine blogger Gabriel Geller, Royal Wine’s director of PR; and others.
Celebrity chef, restauranteur, and James Beard Award winner Michael Solomonov will be on hand along with Chef Gabe Garcia of Tierra Sur and personalities from Kosher.com, the leading website for all things kosher. Viewers can watch their demonstrations and cook along in real-time. Detailed recipe cards with shopping lists and prep instructions will be available for download ahead of time.
Click here to see a full list of featured wines.
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